Brands generate significant revenue through advertising on social media platforms. However, there is a potential risk involved if their ads are displayed alongside inappropriate content, which can harm the brand’s reputation and create negative associations. Additionally, there is a danger of targeting the wrong audience, further damaging the brand’s image. In a surprising development, popular online dating platforms Bumble and Match have chosen to halt their advertising on Instagram. This decision comes after a report by The Wall Street Journal revealed that their ads were being shown alongside explicit and…

Whitney Wolfe Herd, the founder of the popular online dating and networking app, is leaving the company’s CEO position in a surprising move. He will be succeeded by Lidiane Jones, the current CEO of instant messaging service Slack. The management change will take effect in January 2024. “It is a monumental moment that has required a great deal of time, consideration and care before handing over the baton to a leader and woman I deeply respect. This move to Executive Chair will allow me to step forward into a new…

According to the police, a man who went on a Bumble date was reportedly robbed of his iPhone 14, gold jewelry, and had his bank accounts emptied of ₹1.78 lakh after being drugged at his residence in DLF Phase 4. The victim, Rohit Gupta, stated in his complaint that he had connected with a woman named Sakshi, also known as Payal, through the Bumble dating app. Gupta mentioned that the woman claimed to be from Delhi and was presently residing with her aunt in Gurugram. “On October 1, he called…

After seven years since its launch, Bumble is now providing users with their own app specifically designed for making friends. Bumble has recently revealed the introduction of Bumble For Friends, an app solely focused on connecting individuals with potential friends in their vicinity. According to Mashable, the company began testing the app earlier this year in the United Kingdom and certain parts of Asia. Bumble For Friends works almost exactly like Bumble BFF (which makes up 15 percent of Bumble’s monthly active users, a Bumble spokesperson told TechCrunch). There’s no…

For men using Bumble to find a date, a new feature has been introduced to enhance their chances. However, women in India might receive an overwhelming number of compliments from unfamiliar individuals, even before they have the opportunity to determine if someone is deserving of their attention. Popular online dating app Bumble rolled out a new feature that allows users in India to send two “Complements” messages per week to other users they see in their feeds, even before finding a match. This is available to all Bumble users. “Any…

Bumble, the women-first dating and social networking app, has recently introduced a feature called ‘Compliments’. This innovative feature allows members to send a message before connecting, enabling them to make a memorable impression and enhance user comfort. With this feature, Bumble’s community can enhance the first conversation or get the first conversation off to a positive start. Members who use comments are statistically more likely to match and are more likely to have a good conversation. According to a new Bumble survey, about 85% of Indians surveyed say that receiving…