WhatsApp Developing Tool to Help Businesses Monitor Performance

The popular instant messaging application WhatsApp, owned by Meta, is reportedly developing a business indicator feature. The new indicator may appear in chats with certain companies that created the ad on Facebook and Instagram.

“With the WhatsApp beta for Android 2.23.19.15 update, we discovered that the instant messaging app is now working on new indicators to make it clear when certain companies chat with Meta,” WABetaInfo reported.

A screenshot shared by WABetaInfo shows new arrows that indicate when certain enterprise chats can share very limited information with Meta about certain chat interactions to improve the user experience.

These Meta services have been used by some business accounts for some time to provide users with advanced solutions. ” has been to make more transparent to users, it appears that the company has implemented these services by adding a message event to the conversation, as well as an introduction screen,” the report states.

According to the report, the new indicator may appear in chats with certain companies that created the ad on Facebook and Instagram, and when the Click-To-WhatsApp button is visible.

“We’re not ruling out the possibility that they could appear in other situations, such as when users submit feedback about a business or interact with an offer, as mentioned in the screenshot, but it’s still too early to tell,” WABetaInfo said.

When a business chat may share limited information with Meta, the Meta-owned application will always display a notification in the chat informing users that Meta may receive information. Users can choose whether they want to continue. It shows that interaction with these companies is always optional.

The report also revealed that this indicator in some business chats does not mean that Meta can read the messages shared in the chat, as the messages are still end-to-end encrypted for SME chats, making it impossible for outsiders to read such chats. messages.

Messages from companies that use cloud service providers are still protected by Meta’s or third-party companies’ secure service, but they may have specific policies on how they manage user messages with the company. Users should always ask the company about its privacy policy.