Carl Pei adopts the nickname ‘Bhai’ before the launch of Nothing Phone 2a, with involvement from Elon Musk and Perplexity CEO
In anticipation of the release of Nothing Phone 2a on March 5, Nothing CEO Carl Pei captured the interest of the company’s Indian fans with the introduction of a new ‘Bhai’ campaign. What initially started as a humorous interaction between a user named X and Pei, evolved into the CEO responding to X’s posts with ‘Bhai’ – a term in Hindi meaning ‘brother’. Carl Pei in X In the past few days, there has been speculation that Nothing would hire Bollywood actor Ranveer Singh as its brand ambassador. One X…
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