In India, the content creation economy is mostly fueled by smartphones and mirrorless vlogging cameras. When purchasing a new camera, people delay purchasing decisions considering the costs. But when it comes to GoPro, there are clearly two types of audience in India – someone who has never used a GoPro camera and finds it cumbersome to transfer footage from GoPro to smartphone. Another type of audience swears by a single GoPro camera that may have been purchased a couple of years ago. But in 2023, if you’re a content creator…

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