McDonald’s experiences technical difficulties as Big Mac goes high-tech, facing several challenges.
In the 1940s, McDonald’s began its operations with employees stationed at physical counters, paper menus displaying burgers and fries, and customers making cash payments to human cashiers. How peculiar. The Big Mac, as it’s known, has embraced big technology in every possible way. Today, technology affects McDonald’s business so much that it would only be a slight exaggeration to call it a technology company that happens to sell hamburgers. McDonald’s mobile app; its inhuman orders take stalls; its Digitized menus that change with trends, weather and more; and even its…
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