Instagram is expanding “Guides” to all users after testing it with creators earlier this year. Guides on Instagram are basically organized lists of your favorite products, places, and posts. Instagram has also enabled keyword research in some countries. Instagram launched guides earlier this year in May with a focus on wellness tips. Guides are now available on Instagram and anyone can start creating them. You can create one by going to your profile, pressing the “+” icon and selecting “Guide”. Here, select the Guide you want to create which can…

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