Instagram expands guides to all users allows keyword research
Instagram is expanding “Guides” to all users after testing it with creators earlier this year. Guides on Instagram are basically organized lists of your favorite products, places, and posts. Instagram has also enabled keyword research in some countries.
Instagram launched guides earlier this year in May with a focus on wellness tips. Guides are now available on Instagram and anyone can start creating them. You can create one by going to your profile, pressing the “+” icon and selecting “Guide”. Here, select the Guide you want to create which can be places, products or items. Instagram allows you to add places that you have geolocated on your profile. You can search for popular brand products on Instagram which can also be added to the Instagram store.
Guides have a dedicated section on your Instagram profile. You can also share them on Stories and DMs.
Instagram users in UK, US, Ireland, and Canada will now be able to search for content using keywords. Instagram search currently only works with hashtags or accounts, which becomes quite difficult in most cases. The new update can make it easier to find things on Instagram. Posts that don’t have hashtags but contain search words will now appear in the results section.
Instagram told The Verge that it would consider type of content, captions, when posted as factors in showing the most relevant posts. At launch, Instagram will display the posts in the grid for keyword research. Instagram also said it uses machine learning to find and display the highest quality content for users. But we all know it’s best to trust Instagram’s recommendations.
