Mahindra’s fleet of electric vehicles will feature over 75 meticulously crafted sounds. (Mahindra)

AR Rahman to Compose Music for Mahindra Electric Vehicles

Mahindra Electric Automobiles Limited, a subsidiary of Mahindra & Mahindra, has partnered with renowned music composer AR Rahman to create a unique sound for its electric vehicle fleet. Unlike traditional vehicles, electric vehicles operate silently due to their battery-powered motors. While this is beneficial for the environment by reducing reliance on fossil fuels, it can pose a safety risk for pedestrians. To address this, companies incorporate artificial sounds to enhance the safety of these quiet vehicles. In an effort to do the same, Mahindra has now teamed up with music…

The company is trying to push the industry, which currently mainly uses electric two-wheelers, to embrace electric vehicles more for last mile delivery. (REUTERS)

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Mahindra Logistics to use EVs for last mile delivery in India soon

Adarsh V.KDecember 27, 20Amazon, Mahindra

The plan follows online retailer Amazon India’s decision to deploy electric vehicles for last mile delivery. The company is said to be in contact with Mahindra Electric and Kinetic Green for the supply of vehicles. Swedish furniture retailer Ikea (via Gati Logistics) and online grocery Bigbasket are also using electric vehicles for last mile delivery, according to media reports. Mahindra Logistics is one of the largest third-party logistics service providers (3PLs), specializing in supply chain management and business mobility (passenger transport solutions, for which it already uses EVs in some…