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Topic: Advertising

ASSOCIATED PRESS News 

Google has decided not to eliminate third-party cookies in Chrome as previously planned

Adriana Marais,

Google announced on Monday that it will not be eliminating third-party cookies in Chrome as previously planned. Instead, the company will be introducing a new feature that will give users more control over their web browsing preferences. Google stated that removing cookies would have negative effects on online publishers and advertisers. This decision represents a major change from Google’s original goal of phasing out third-party cookies by 2025. “[We] propose an updated approach that increases user choice,” wrote Anthony Chavez, vice president of Google’s Privacy Sandbox initiative. “Instead of removing…

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Minor edits like image resizing and color correction would be exempt from the new rule. News 

Google to Make Political Ads Clearly Show AI-Generated Content

Adriana Marais, , , , ,

Google has revealed its plans to combat disinformation in the upcoming 2024 Presidential election by mandating political advertisers to clearly disclose any AI-altered or -generated elements in their ads. This move aims to address concerns about the spread of manipulated media and will be implemented in November, following the guidelines of Google’s existing Manipulated Media Policy. “As the prevalence of tools that generate synthetic content increases, we are expanding our policies a step further to require advertisers to disclose when their election ads contain material that has been digitally altered…

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You may also see exactly how long you have to wait until you can skip the remaining ads. News 

YouTube Experiments with Longer Commercial Breaks on TV Apps

Febin Mathew, , , , ,

YouTube is currently conducting trials on smart TVs, Apple TV, and game consoles to explore a new advertising strategy. The platform is testing the concept of reducing the frequency of ad breaks while extending their duration on these devices, collectively known as connected TV or CTV experiences. The idea is to display ads in a way that fits better with each YouTube viewing environment. On mobile, you may be more inclined to watch content like Shorts in smaller chunks, so shorter, quick ad breaks may make more sense. However, YouTube…

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The move will impact podcasters' earnings and boost the company's bottom line. News 

White Noise Podcasters Allegedly Excluded from Spotify Advertising Program

Jim Hendler, , , ,

According to Bloomberg, Spotify’s relationship with white noise podcast creators has been difficult, and the company appears to be intensifying its actions against them. Starting from October 1, white noise podcasters will no longer qualify for Spotify’s Ambassador Ads program. As part of the program, Spotify pays podcasters to read ads for the company’s own products. Its goal is to get more people to make presentations on the platform. Bloomberg previously reported that some white noise podcasters were making as much as $18,000 a month, largely due to Spotify itself…

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Omnipresent ads promise security, hoping you’ll buy it. News 

Tech companies offer you the chance to buy back your privacy

Adriana Marais, ,

Security is a profitable industry, with companies constantly promoting their latest privacy and security offerings through various mediums such as billboards, internet ads, and commercials. For instance, Apple’s “Privacy. That’s iPhone” campaign, DuckDuckGo’s emphasis on privacy as a distinguishing feature, and targeted Google cybersecurity ads on social media are all examples of this trend. While this increased focus on privacy is beneficial for consumer awareness, it also introduces new terminology and complicates the process of making purchasing decisions. This resurgence of privacy-focused ads has a lot to do with the…

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The company has been accused of 'ad fraud' and not delivering on what brands pay for. News 

Google denies allegations of breaching its own policies and deceiving advertisers

Adriana Marais, , , ,

Google has refuted allegations of breaching its own regulations and deceiving advertisers regarding ad viewership on external websites, dismissing them as “highly inaccurate.” Through the Google Video Partners network and TrueView (an advertising product also used on YouTube), the company manages the placement of video ads on external websites and applications. According to The Wall Street Journal, Google tells brands that their ads will appear on “high-quality” sites, appear before the main video content and appear with audio. It also says that advertisers don’t pay if users skip ads. However,…

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The subpoena claims Meta has violated the 'Capture or Use of Biometric Identifier Act' News 

Texas AG Demands Pfizer Hand Over Documents Related to Meta Ads

Jim Hendler, , , ,

Texas State Attorney General Ken Paxton’s office has demanded that Pfizer and other firms provide advertising data linked to Meta, the social media giant. The move comes after the state raised concerns about consumer data privacy in its ongoing legal dispute with Meta. According to Law360, the Texas Attorney General alleges that millions of Texans have had their private biometric data misused over the last decade. The order requires the vaccine maker to share any information it has about the use of Meta’s facial recognition technology, in addition to allegations…

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They’ll be muted by default but can run for up to 90 seconds. News 

Uber to Launch Video Ads in Apps This Week

Nitin Misra, , ,

Uber has announced that it will soon feature video advertisements within its apps. These ads will be visible while waiting for a ride or during transit, as well as after placing orders in Uber Eats and in search results and other areas of Drizly. Additionally, some Uber cars will have tablets that display ads. Users in the US will start seeing video ads this week. Tablets showing ads are installed country-by-city. The company plans to roll out video ads in the UK, France, Australia and other markets later this year.…

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AI is also being increasingly deployed to serve advertisers, who contribute to the companies' revenue AI 

Google Introduces AI-Based Advertising Solutions for Improved Brand Recognition

Adriana Marais, ,

On Wednesday, Google, a subsidiary of Alphabet, announced the release of two new AI-driven tools for advertisers. These features will enable brands to automatically discover the most effective ad placements across Google’s various services. Artificial intelligence has dominated the tech industry in recent months, with Google and other companies developing new chatbots that can respond to users in open conversations. Artificial intelligence is also increasingly being used to serve advertisers that increase business revenue. While Google has introduced AI tools to advertisers in the past, it is now using the…

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The stakes are higher for Google in this latest clash with regulators as it concerns the company's biggest money maker News 

EU Regulators Take Action, Google May Have to Sell Adtech Business

Adriana Marais, , ,

EU regulators have warned Alphabet’s Google that it may need to divest a portion of its profitable adtech business to tackle concerns regarding anti-competitive behavior, potentially resulting in the company facing its most severe regulatory punishment yet. The European Commission made its accusations in a statement of objections to Google two years after it opened an investigation into things like favoring its own advertising services, which could also lead to a fine of up to 10 percent of Google’s annual global turnover. The stakes are higher for Google in this…

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'Google may have abused its dominant position by favoring its own adtech services,' the EU commission wrote. News 

EU may dismantle Google’s advertising business due to antitrust infringements

Adriana Marais, ,

The EU Commission has issued a statement of objections accusing Google of engaging in “abusive practices in online advertising technology” that may result in the division of its ad business. The commission has preliminarily determined that Google is unlikely to alter its conduct, and that the only way to address competition concerns is through the “mandatory divestment” of some of its services. “Google is present at almost every level of the so-called adtech supply chain,” CEO Margrethe Vestager said in a statement. “Our initial concern is that Google may have…

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AI has dominated the tech industry in recent months as Google and other companies have developed novel chatbots that can respond to users in open-ended conversations. (AFP) AI 

Google Introduces AI-Based Tools for Advertisers to Automate Processes

Adriana Marais, , ,

On Wednesday, Google, a subsidiary of Alphabet, announced the release of two new AI-driven tools for advertisers. These features will enable brands to automatically discover the most effective ad placements across Google’s various services. Artificial intelligence has dominated the tech industry in recent months, with Google and other companies developing new chatbots that can respond to users in open conversations. Artificial intelligence is also increasingly being used to serve advertisers that increase business revenue. While Google has introduced AI tools to advertisers in the past, it is now using the…

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Alphabet's Google said on Wednesday it is launching two new artificial intelligence powered features for advertisers that will automatically find the best ad placements for brands across the tech company's services. News 

Google Introduces AI-Based Enhancements For Advertising

Adriana Marais,

Google, a subsidiary of Alphabet, announced on Wednesday the introduction of two new features that utilize artificial intelligence to assist advertisers in identifying optimal ad placements across the company’s services. Artificial intelligence has dominated the tech industry in recent months, with Google and other companies developing new chatbots that can respond to users in open conversations. Artificial intelligence is also increasingly being used to serve advertisers that increase business revenue. While Google has introduced AI tools to advertisers in the past, it is now using the technology to help brands…

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Alphabet's Google and Microsoft are inserting ads into AI experiments without providing an option to opt out of participation, an approach that has already rankled some brands and risks further pushback from the industry, ad buyers told Reuters. News 

Brands Unhappy With Microsoft and Google’s Plan To Experiment With AI-Powered Search Ads

Adriana Marais, ,

According to ad buyers who spoke to Reuters, Google and Microsoft are incorporating advertisements into their AI experiments without offering the choice to opt out, a strategy that has already irritated certain brands and may result in additional resistance from the industry. Two tech giants are racing to revamp their search engines with artificial intelligence that can generate written answers to open-ended queries. This process is changing the way advertisers reach consumers through ads that appear in search results. The research company MAGNA estimates that the market will grow by…

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Advertisers may be spooked by a rise in hate speech and pornography. News 

Twitter’s Ad Revenue Plummets 59 Percent Year-on-Year

Jim Hendler, , , ,

According to The New York Times, Twitter has experienced a 59 percent decrease in advertising revenue over a five-week period from April 1st to early May compared to the same time frame in the previous year. The company has consistently failed to meet sales projections, and despite the appointment of new CEO Linda Yaccarino, Twitter employees and documents suggest that this trend is unlikely to change in the near future. Musk has previously said Twitter is on track to generate $3 billion in revenue in 2023, up from $5.1 billion…

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After removing all legacy Blue check marks and asking individual users to pay for being verified, Elon Musk-run Twitter on Friday asked advertisers to either pay for the verification or they will not be able to run their ads on the platform. News 

Twitter now requires advertisers to pay for verification before running ads

Jim Hendler, ,

After removing all the old blue checkmarks and asking individual users to pay for verification, Elon Musk-led Twitter on Friday asked advertisers to either pay for verification or they won’t be able to run their ads on the platform. Social media consultant Matt Navarra shared a letter Twitter sent to advertisers, which says that starting April 21, “your account must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue serving ads on Twitter.” “Business accounts that spend more than $1,000 per month already have…

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Google is reportedly planning to incorporate generative artificial intelligence into its advertising business in the coming months as big tech companies rush to adopt the technology. News 

Google Considers Integrating Generative AI in Advertising Business

Adriana Marais, , ,

Google is reportedly planning to incorporate generative AI into its advertising operations in the coming months as major tech companies rush to adopt the technology. According to the Financial Times, the tech giant is preparing to integrate its generative AI technology, which also powers its Bard chatbot, into the Performance Max program. Performance Max is a program offered by Google since 2020 that uses an algorithm to determine where ads should be shown and how marketing budgets should be used, and produces simple ad copy. Google currently uses AI in…

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Alphabet Inc's Google plans to introduce generative artificial intelligence into its advertising business over the coming months to create "novel" advertisements, the Financial Times reported on Thursday, citing an internal presentation. News 

Google uses generative artificial intelligence in advertising: Report

Adriana Marais, , ,

Alphabet Inc’s Google plans to bring generative artificial intelligence to its advertising business in the coming months to create “new” ads, the Financial Times reported on Thursday, citing an internal presentation. Generative AI is a type of technology that relies on past data instead of recognizing content. Last month, Google started the public release of chatbot Bard. He sought out users and feedback to position Microsoft Corporation as a contender for the market leader in artificial intelligence technology. Under the proposal, advertisers can provide “creative” content such as images, videos…

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