The move will impact podcasters' earnings and boost the company's bottom line. News 

White Noise Podcasters Allegedly Excluded from Spotify Advertising Program

According to Bloomberg, Spotify’s relationship with white noise podcast creators has been difficult, and the company appears to be intensifying its actions against them. Starting from October 1, white noise podcasters will no longer qualify for Spotify’s Ambassador Ads program. As part of the program, Spotify pays podcasters to read ads for the company’s own products. Its goal is to get more people to make presentations on the platform. Bloomberg previously reported that some white noise podcasters were making as much as $18,000 a month, largely due to Spotify itself…

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It reportedly would've given the platform's annual gross profit a $38 million boost. News 

Spotify Considers Cutting ‘White Noise’ Podcasts to Cut Costs

According to Bloomberg, Spotify attempted to sever ties with the creators of the popular White Noise podcast due to their significant earnings. An internal document revealed that these podcasts, featuring soothing sounds like waves and fans, were being consumed for a total of 3 million hours daily on the platform. This surge in popularity was unintentionally facilitated by Spotify’s algorithm, which aimed to establish itself as the leading podcast app. Previously, Bloomberg reported that white noise podcasters were making $18,000 a month. Many creators on the platform, not just white…

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Parent company SiriusXM says you have until August 29th to find a new listening platform. News 

Stitcher to Cease Operations in August

Stitcher, the well-known podcasting app and web service, is set to cease operations on August 29th, as stated in an FAQ on its website. The closure seems to be aimed at consolidating its user base into the larger SiriusXM platform, which acquired Stitcher for $325 million in 2020. “SiriusXM, the owner of Stitcher, is focused on incorporating podcasts into its flagship SiriusXM subscription business,” the endnote reads. “Subscribers will be able to listen to podcasts on the SiriusXM app and see a completely new listening experience later this year.” The…

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Nine new categories offer charts that display top shows and episodes. News 

Apple Podcasts Update Enhances Content Discovery in Preferred Genres

Apple has introduced new features to its Podcasts app on iOS, iPadOS, and macOS, which simplify the process of discovering content in preferred genres. The app now offers nine additional subcategories, including Mental Health, Relationships, Self-Improvement, Personal Journals, Entrepreneurship, Documentary, Parenting, Books, and Language Learning, in addition to existing subcategories such as True Crime and Sports. Apple has been focusing on mental health for the past few years and recently introduced a Journal app that lets you document your emotions. Additionally, the company recently introduced a mood tracking feature as…

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There’s a new ‘now playing’ view with access to merch and tour dates. News 

Spotify Desktop App Receives a Revamp with Enhanced Library Functionalities

In recent years, Spotify has focused its resources primarily on its mobile apps and certain podcasters who oppose vaccines, neglecting its desktop app. However, the company has now given the desktop side a significant update, which it claims is one of its most extensive revamps yet. The aim is to bring the standalone app and web app in line with the more popular smartphone-based versions, despite the fact that Spotify was initially a browser-based experience before it became available on high-end phones. The main content area remains the same, with…

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The series will also be available on other streaming platforms. News 

Trevor Noah to Host Weekly Podcast on Spotify

Trevor Noah, who left his role as The Daily Show host in December, is teaming up with Spotify to introduce a podcast, according to Variety. The series, which has not yet been named, will air weekly and will include extensive and unscripted conversations with prominent individuals from around the world. The announcement came during a conversation between Noah and Spotify founder and CEO Daniel Ek at the Cannes Lions Festival of Creativity about connecting with audiences as creators. Noah said he’s excited to “have interesting and meaningful conversations with some…

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