The second Apple Music Awards go to Taylor Swift, Lil Baby, Megan Thee Stallion & Roddy Ricch

Adriana MaraisNovember 19, 20Apple, Apple music

Apple today announced the winners of the second generation of its annual Apple Music Awards. Apple says the second annual Apple Music Awards recognize the best and most daring musicians of 2020 and their impact on global culture. The company said the winners chose a process that reflected both Apple Music’s editorial perspective and what customers around the world appreciated the most. While the winners of Global Artist of the Year, Composer of the Year and Groundbreaking Artist of the Year have been selected by the global editorial team of…

YouTube Watching Music Fans With New Ad Format (HT Tech)

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YouTube Adopts Audio Ads To Help Brands Reach More Customers

Febin MathewNovember 18, 20Apple music, Spotify, YouTube

YouTube will soon be serving audio ads to users. The new ad format aims to help advertisers targeting a growing user base who prefer to listen (like podcasts or virtual concerts) rather than watch content. YouTube audio ads are currently in beta and available through auction on Google Ads and Display & Video 360 on a CPM basis. YouTube also added some stats to show the effectiveness of the new ad format. During its months of alpha testing, YouTube said it found that over 75% of the audio ad campaigns…