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UK Unveils AI Principles, PwC Launches AI Initiative, and More: 5 AI Developments You May Have Missed

Let’s take a look at today’s roundup, which includes the UK introducing AI principles to prevent tech giants from dominating, the revolutionary impact of AI on clinical research and the future of healthcare, a Texas church utilizing an AI-generated service powered by ChatGPT, and Pebble challenging Elon Musk’s X with AI-generated content.

1. UK unveils AI principles to prevent dominance by tech giants

The UK has unveiled principles aimed at preventing tech giants from being dominated by artificial intelligence. The Competition and Markets Authority (CMA) strives to balance innovation with responsibility and transparency. It has revealed seven principles that include holding developers accountable, preventing Big Tech monopolies, and ending anti-competitive practices. Sarah Cardell, chief executive of the CMA, highlighted the potential of artificial intelligence, but warned against centralizing power. The principles will guide the CMA’s approach to artificial intelligence as it gains new regulatory powers and will be discussed with industry leaders including Google, Meta, OpenAI, Microsoft, NVIDIA and others, according to a Reuters report.

2. Artificial intelligence is revolutionizing clinical research: shaping the future of healthcare

AI and ML in clinical trials are changing healthcare, and the FDA recognizes their potential. In May 2023, the FDA released a discussion paper on AI/ML in drug development that addresses governance, data quality and standards, Forbes reports. Senate Majority Leader Schumer has launched congressional oversight of AI healthcare regulations, with the goal of striking a balance between innovation and control. High-profile technology leaders attended a recent Senate hearing that highlighted the importance of AI accountability.

3. A church in Texas uses an AI-generated service provided by ChatGPT

Violet Crown City Church in Texas piloted an AI-generated Sunday service using ChatGPT. According to a report by, Pastor Jay Cooper found AI capable of producing a 15-minute sermon, but stressed the need for human intervention. Churchgoer Ernest Chambers felt that artificial intelligence did not have the ability to convey emotions such as love and kindness. The purpose of Cooper’s experiment was to explore the concept of what is sacred and whether AI-produced content could communicate truth and spirituality, which might lead people to seek the sacred in other areas of life.

4. Pebble challenges Elon Musk’s X with AI-generated content

The Twitter-style Pebble platform aims to attract users with AI-generated messages after breaking away from Elon Musk’s X. Users can access AI-generated content through the “Ideas” tab, streamlining content creation. Pebble CEO Gabor Cselle envisions a friendlier and more engaging user experience. The service, formerly known as T2, is now open to all X users after raising $1.4 million in funding, with plans for additional investment, advertising and subscription sales in the future, Wired reports.

5. PwC’s effort to train its employees in artificial intelligence

According to a Business Insider report, PwC is launching artificial intelligence training for 75,000 employees in the United States and Mexico. The goal of the training is to equip all personnel, from co-workers to partners, with artificial intelligence knowledge in order to identify opportunities for changing customer support and artificial intelligence. PwC’s monthly lessons reflect the growing importance of AI, particularly generative AI, in the business world, prompting companies like PwC to invest in expertise and workforce training as part of a billion-dollar expansion plan.

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