During WhatsApp’s Conversations event in Mumbai on September 20, Meta CEO Mark Zuckerberg delivered a virtual speech. The purpose of the event was to introduce various features offered by WhatsApp Business, such as multiple payment options, customer experience flows, and Meta-verified businesses. In his speech, Zuckerberg praised India for its exemplary adoption of messaging as a more efficient means for individuals and businesses to accomplish tasks.
“India is a country that is at the forefront of many of the things we’re going to talk about today. You’re leading the world in how people and businesses have embraced communication as a better way to get things done,” Zuckerberg said.
Will Cathcart, head of WhatsApp, also spoke to X about these releases. He said: “For everyone who chats with businesses on @WhatsApp, we have lots of great improvements coming, including a way for businesses to create richer chat experiences that make it easier to book an appointment or buy a ticket, all within the app.”
Mark Zuckerberg releases new WhatsApp features
The announcements included a new Meta Verified badge for businesses and an extension to the payment service, which makes it easier to make purchases directly in the chat. These features highlight verified companies individually and protect them from scammers using companies with the same name and allow consumers to browse, select and shop directly from their WhatsApp chat window.
Zuckerberg also talked about WhatsApp Flows, which allows businesses to create custom experiences in chat threads. This is an automation feature that directs consumers to the products they want without having to interact with a real person.
He also gave examples and said that “WhatsApp Flows” can speed up cumbersome processes and help customers reach their destinations quickly. He said banks can create flows for customers to schedule an appointment to open a new account, food delivery services can build flows to place orders from any of their partner restaurants, and airlines can create flows for a passenger to check in for a flight and pick up. seat. He emphasized that all of this can be done without them ever leaving the chat window.
“We’ve heard from a lot of companies that they’re very keen to build credibility and build visibility. So I’m excited to start rolling out Meta Verified in the coming months,” Zuckerberg added.