YouTube Experiments with Longer Commercial Breaks on TV Apps
YouTube is currently conducting trials on smart TVs, Apple TV, and game consoles to explore a new advertising strategy. The platform is testing the concept of reducing the frequency of ad breaks while extending their duration on these devices, collectively known as connected TV or CTV experiences. The idea is to display ads in a way that fits better with each YouTube viewing environment. On mobile, you may be more inclined to watch content like Shorts in smaller chunks, so shorter, quick ad breaks may make more sense. However, YouTube…
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