Yelp Launches List of Businesses Caught Buying Fake Reviews
Yelp has uncovered almost 5,000 businesses involved in deceptive practices such as offering incentives for positive ratings or employing individuals to fabricate reviews since 2012. Presently, the company has introduced a new feature to assist users, and potentially authorities, in identifying businesses that have attempted to manipulate their reputation on the review platform. Yelp is releasing a new index that tracks every US establishment it’s ever caught engaging in “suspicious” behavior to influence its ratings. The company has made some of this information available in the past. Yelp sends temporary…
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