Zomato has implemented this change to reduce reliance on third-party payment apps and decrease the number of Cash on Delivery (COD) ordersNews 

Zomato UPI services launched: How to activate and use it

Popular online food delivery app Zomato has launched its own UPI (Unified Payments Interface) service, a real-time payment system in collaboration with ICICI Bank. Zomato introduces a new service that allows users to make payments to both merchants and individuals directly.

This means that users can conveniently pay for their purchases from different merchants and also send money to other users in a peer-to-peer way. Customers using Zomato can now log into the app and create their own UPI credentials, after which they can make payments through the app itself.

Follow these steps to activate Zomato UPI:

– Open the Zomato app on your device

– Click on the profile section of your Zomato account.

– Scroll down until you find the Zomato UPI option.

– Click on “Activate Zomato UPI”.

– Set desired Zomato UPI ID.

– Select your mobile phone number when prompted.

– Link your bank account to pay effortlessly through the Zomato app.

By following these simple instructions, you can easily activate Zomato UPI and enjoy the convenience of seamless payments for orders.

When you order food from Zomato, you no longer need to be redirected to other UPI apps like Google Pay, Paytm or PhonePe. With the introduction of Zomato’s UPI service, you can now conveniently pay your food bill directly through your Zomato UPI account. This eliminates the need for additional steps or switching between different payment apps, making the payment process smoother and more seamless for Zomato users.

Zomato has implemented this change to reduce reliance on third-party payment apps and reduce cash on delivery (COD) orders. Also, this move may have an impact on the business of Paytm and Google Pay as creating a Zomato UPI account does not require a KYC process.

Currently, the Zomato UPI service is in a pilot program and is only available to a limited number of users. However, this service is expected to be available to all Zomato users in the coming months. Having initially partnered with ICICI Bank, Zomato also plans to partner with more banks in the near future.

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