Experience the First-ever Galaxy Unpacked in Korea – Pre-reserve Now for July 26, 2023!

Prepare yourself for a new adventure in the world of foldable devices with Samsung, as the smartphone titan introduces a wave of groundbreaking innovation in foldable smartphones at the upcoming Galaxy Unpacked event on July 26.

In the spotlight at this year’s event, the brand’s beloved foldable smartphones have been unveiled with improved technology that once again raises the bar in this device category.

Development of a foldable form factor

When Samsung first launched its foldable smartphones, the smartphone line was summed up in one word – “radical”. In no time, their flexible design found its way into the homes and hearts of millions of smartphone enthusiasts. They realized that foldable phones surpass the standard candy bar design in almost every aspect and are superior in terms of productivity and even looks.

As smartphones become a ubiquitous part of our lives, manufacturers have tried to add more and more features to increase their usability. As a result, their size has also increased. A foldable smartphone offers the best of both worlds – it gives you the benefit of a large screen in a compact and portable phone. Like many other areas of modern technology, Samsung has been a pioneer in innovation in the foldable phone space.

In 2019, the Galaxy Fold revolutionized the device category by offering a massive flexible display that folded in half to reveal a smaller but equally stunning flip display when closed. The foldable handset proved to be a benchmark in the smartphone industry, and each year its newer iterations have managed to incorporate more and more cutting-edge technology.

In 2020, Samsung moved the crease of the foldable screen so that the phone folded vertically, and thus the Galaxy Z Flip series was born. Above all, these devices evoked nostalgia for those who owned the flip phones that dominated the market in the early 2000s. But the brand’s throwback existed in modern times, optimized to offer the latest technology in a lucrative form. Over the years, the devices in this range have also delighted millions with the unique usage scenarios they enable.

What makes a foldable phone a game changer?

Samsung is gearing up to take us into the next era of its foldable smartphone journey as new devices are unveiled at the upcoming Galaxy Unpacked. Before the big launch, let’s see how switching to a foldable smartphone can enrich your life.

Big features in a compact package: Galaxy Foldables offer the best of both worlds – a large screen for productivity and a compact smartphone that fits easily in your pocket and carries around. The Fold model’s massive internal display, when opened, offers tablet-like comfort as you scroll through large spreadsheets, create complex artwork, watch your favorite movies and TV shows, or work towards new high scores in the latest trending game. And when you don’t need a big screen, fold the phone and use the cover screen, which is big enough to be a smartphone. This hybrid user experience is aimed especially at those who need large screens for their work or entertainment needs, but do not necessarily want to carry large devices such as laptops or tablets with them all the time.

Smartphone photography reinvented: Samsung’s Galaxy Z Flip series is sure to have the right angle for taking the most amazing smartphone photos and selfies. Thanks to the Galaxy Flip’s unique design, you can take selfies with a powerful rear camera system, as the folded smartphone can be supported on a table or similar hard surface, with the folded side acting as a stand in the so-called Flex mode. Plus, the dual screen arrangement means you can take pictures of other people and give them a picture of themselves as they adjust their position. All this has strongly indicated that the Galaxy Z series devices have redefined smartphone photography.

Designed for multitasking: At a time when everything from mobile apps to shopping portals is looking to improve their user interface to improve overall CX, Samsung’s foldable devices stand out because of how they’re built to make your life easier. Galaxy’s foldable hardware opened new doors for innovation in the user interface space. New features include App Continuity, which ensures that the same app remains on both the cover screen and the main screen if you suddenly open the phone. This allows you to pick up where you left off, except on a much larger screen. And that’s not all, the larger screen space also means using two apps side by side as intuitively as ever before. You can even use Samsung’s iconic S Pen (compatible with Fold3 and Fold4) to take notes on it during a video call. These and many other multitasking features make the user experience of the Samsung Galaxy Z series very pleasant.

How to be a part of Galaxy Unpacked 2023?

The Galaxy Unpacked is scheduled for July 26 at 4:30 PM IST. This is the first time the major event will be held in Seoul, South Korea. If you want to be a part of it, all you have to do is log in to Samsung.com and stream the event. Also, you can pre-book your Galaxy smartphone today and avail exclusive benefits worth ₹5,000. By doing this, you can also ensure that you are among the first to get your hands on these phones when they become available in India. Book in advance by clicking here.

Disclaimer: This article was produced on behalf of the brand by HT Brand Studio.