Global PC shipments fell In Q1, Apple took the biggest hit: Report
Global shipments of personal computers fell 29 percent in the first quarter of 2023 due to weak demand, excess inventories and a deteriorating macroeconomic climate, with Apple Inc taking the biggest hit, market research firm IDC said.
In a report released on Sunday, International Data Corporation (IDC) said worldwide PC shipments totaled 56.9 million in the first quarter of this year, compared with 80.2 million last year.
Deliveries continued a similar 28.1 percent decrease in the last quarter of 2022 compared to the previous year.
Of the top five PC companies analyzed in the report, Apple’s Q1 shipments fell the most, 40.5% compared to the same period in 2022, with Dell Technologies Inc coming in second with 31%.
Lenovo Group Ltd, Asustek Computer Inc and HP Inc also faced declines in shipments, IDC said.
In February, Apple reported that sales of its Mac computers, which had grown during the pandemic while working from home, fell 29% year-on-year to $7.7 billion in the latest quarter.
“Preliminary results also represented code for an era of COVID-driven demand and at least a temporary return to pre-COVID patterns. Shipments in the first quarter of 2023 were significantly lower than 59.2 million units in the first quarter of 2019 and 60.6 million units in the first quarter of 2018,” IDC said.
“The pause in growth and demand also gives the supply chain room to make changes as many factories begin to explore production options outside of China.”
Concerns about a slowdown in major economies continue, and the recent turmoil in the banking sector is adding to concerns that rising inflation and tight monetary policy will hamper growth and financial investment.
If the economy is on the rise through 2024, “we expect the market to see a significant uptick as consumers look to upgrade, schools look to replace worn-out Chromebooks, and businesses move to Windows 11,” said Linn Huang, research director, devices and displays. IDC.
“If the recession in key markets continues next year, the recovery may be slow.”
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