Google rejected over 3,500 loan apps in India for violating norms in 2022
Google will take action against more than 3,500 loan apps in India in 2022 for violating Play Store policies, the company said on Thursday.
Google said it blocked a total of 1.43 million infringing apps from being published on Google Play and blocked 173,000 bad accounts, preventing more than $2 billion worth of fraud and abuse in 2022.
“In India 2022, we have reviewed and taken the necessary enforcement actions, including app removal, against more than 3,500 personal lending apps for violating Play’s policy requirements. We will continue to strengthen our efforts in this area by regularly updating our policies and review processes,” Google said.
The company announced that it will introduce a more privacy-friendly approach to advertising in 2023.
Google releases the first beta version of Android’s Privacy Sandbox for a small number of Android devices.
“Beta allows users and developers to experience and evaluate these new solutions in the real world… We will continue to work with developers, publishers, regulators and others as we move towards a more private mobile ecosystem,” Google said in a blog post.
Under the privacy sandbox, Google’s goal is to create technologies that protect people’s privacy online and provide companies and developers with tools to build digital businesses.
Privacy Sandbox reduces cross-site and app tracking and helps keep online content and services free for everyone.
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