In an SEC filing, Snap Inc. has announced a fresh round of layoffs that will affect about 10% of its total workforce. Here are the details. News 

Snap, following Google and Amazon, cuts 10% of its workforce in layoffs this year.

January 2024 brought a series of technology layoffs, and now it seems that companies have no intention of slowing down. Snap Inc is the latest tech giant to announce layoffs. The company behind the popular social media Snapchat is laying off about 10 percent of its workforce, a total of about 529 employees. This is not the first time that the company has reduced its staff. it previously laid off about 20 percent of its workforce in 2022 and about 3 percent last year. This decision follows the company’s reported…

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The feature will have free and paid components. News 

Snapchat Introduces AI-Powered ‘Dreams’ Feature to Transform Selfies

Snapchat has introduced a fresh generative AI capability to its application, known as “Dreams.” This feature bears resemblance to the company’s well-known AR effects, also referred to as lenses. However, instead of employing real-time camera effects, Dreams utilizes generative AI to creatively alter users’ selfies, resulting in captivating images that morph their appearance into different personas. The feature, found in the “memories” section of the app, starts by asking users to take selfies that show their faces from different angles. The app then creates a series of eight images based…

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Nothing lasts on the internet, not even one of the most popular GIF databases. News 

Gfycat to Cease Operations on September 1st

Gfycat, the popular GIF database, is set to close down as its parent company, Snap, has announced plans to delete all user content within a few weeks. A notification on the Gfycat website states that the service will be discontinued, urging users to save or remove their content by logging into their accounts on the website. Starting from September 1, 2023, all Gfycat content and data will be permanently removed from gfycat.com. The news of Gfycat’s impending demise will come as no surprise to anyone who has tried to use…

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Snapchat also announced the launch of an experimental AI-powered chatbot customised for the company named MyAI News 

Snapchat reaches over 200 million monthly active users in India

Visual messaging app Snapchat has crossed the 200 million monthly active user mark in India, with 120 million of them viewing content on the platform, parent company Snap Inc said on Tuesday. At the event, the company announced the launch of an experimental AI-powered chatbot customized for Snapchat, My AI, which can recommend birthday gift ideas, plan a long weekend trip or even suggest a recipe for dinner. “Snapchat reaches over 200 million monthly active users in India,” Snap Inc said in a statement. The visual messaging app has more…

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The ChatGPT-powered Ai chatbot was announced at the Snap Summit last week. News 

It’s not fun on Snapchat as AI chatbots face backlash from users

Snapchat is another tech company that recently ventured into the AI chatbot race, but it’s fair to say that its journey has been challenging in many ways. The ChatGPT-based platform has received negative reviews from users ever since the company decided to release the chatbot to a wider audience. An AI chatbot called My AI is available at the top of the Snap user’s screen, which many feel is an invasion of privacy because Snapchat did not ask for their consent before making this addition to the app. These users…

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Generative AI has captured the tech industry’s focus in recent months and can generate original text or photos in response to prompts. News 

Snap deepens work on artificial intelligence technology, releases AI Chatbot for everyone for free

Snap Inc said on Wednesday that its artificial intelligence chatbot can now respond to users’ messages with a fully AI-generated image, as the owner of photo messaging app Snapchat deepens its work on artificial intelligence technology. The announcement came at Snap’s annual Partner Summit. The company aims to use the technology to accelerate the development of augmented reality (AR) features, or computerized images superimposed on real-world photos and videos. Generative AI has caught the attention of the tech industry in recent months and can generate original text or photos in…

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Snap Inc, owner of photo messaging app Snapchat, said on Wednesday it has hired a former Google executive to help the tech company improve the performance of its digital ads. News 

Snap hires Google Ad Executive to improve ad performance

(Reuters) – Snap Inc, the owner of photo messaging app Snapchat, said on Wednesday it has hired a former Google executive to help the tech company improve the performance of its digital ads. Darshan Kantak, who previously led product management for search ads at Alphabet Inc’s Google, joins Snap as head of revenue products. Before Google, Kantak worked at Facebook-owned Meta Platforms Inc. and Microsoft Corp. Snap is rebuilding its ad sales team after two key executives left for Netflix Inc. last year. Last month, Snap hired Rob Wilk, a…

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Snap has launched "Augmented Reality Solutions for Business" (ARES), offering its AR solutions to retailers and businesses for integration into their apps and websites. News 

Snap is launching a new business unit to provide AR solutions for businesses

Snapchat’s parent company Snap has launched a new business unit to offer its augmented reality (AI) solutions to retailers and businesses to integrate into their apps. The new ARES (Augmented Reality Solutions for Business) division will allow companies to adapt Snap’s AR features to their apps and websites to engage customers and create more immersive experiences, reports The Verge. With augmented reality shopping tools, the ARES business hopes to help retailers increase conversions and reduce returns. For this, ARES offers its customers professional services from product marketing to customer support.…

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