The Firefox browser will now stop tracking Android phone users
Mozilla has championed user privacy and, staying true to its word for PC users, has extended support for its anti-tracking tool to Android phones. A feature called Total Cookie Protection (TCP) is enabled by default on Android phones for users and ensures that websites cannot track your online activity to push customized ads to your screen.
Mozilla has been working on this feature for some time since 2018. We also got TCP in 2021, but its support was limited to the Windows, Mac, and Linux browser. And finally, in 2023, it will bring a tool for smartphones, a much-needed addition to millions of Android smartphone users.
Mozilla says TCP is being rolled out to Android gradually and everyone should be getting it by next month. Google was also expected to introduce a similar feature this year, which has surprisingly been pushed to next year without giving any concrete timetable.
Enabling TCP by default is a welcome step, as people may not be aware of Firefox’s feature and unable to take advantage of its anti-tracking measures. Mozilla continues to develop tools to help people prevent these digital issues, which are mainly related to their tracking IDs, which are used to push ads.
Apple has strongly opposed these practices for third-party apps like Facebook, but has developed mechanisms to monitor device IDs to serve ads. Apple has also increased the visibility of ads in the App Store and other platforms since the end of 2022. All these tech companies understand the value of collecting data from users, Google knows it very well, and Mozilla is working to change these practices and provide privacy and security to the user.
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