On Wednesday, Uber Technologies announced that it will expand the range of payment options available on its food delivery platform and introduce an AI-powered assistant to assist users in discovering food options and accessing deals.
Uber Eats is getting a separate section that showcases promotional offers, called the “Sales Aisle.” The new features are scheduled to be released this year or in 2024.
Food delivery platforms have been investing in artificial intelligence in an attempt to offer a better curated service and make their apps more convenient.
In May, rival Instacart launched “Ask Instacart,” an AI-powered search tool designed to help customers with grocery questions, in partnership with ChatGPT creator OpenAI.
DoorDash is also working on an artificial intelligence chatbot called “DashAI” to speed up food ordering, Bloomberg News reported in July.
Uber said it is also committed to federal health care programs such as Managed Medicaid and Medicare Advantage, and would begin accepting applicable drop-off fees on both Uber and Uber Eats in 2024.
The company is also offering Supplemental Nutrition Assistance Program (SNAP) recipients the opportunity to use their exemptions to purchase groceries on Uber Eats in 2024.
The change emphasizes the industry-wide effort to target low-income households and increase market share in an increasingly competitive environment.
DoorDash and Instacart already allow consumers to use SNAP exemptions on their platforms.