Apple seems to have another bestseller on its hands, as the new iPhone 15 Pro Max is more in demand than last year’s iPhone 14 Pro Max. According to the details shared by analyst Ming-Chi Kuo, the premium model of the iPhone 15 series is once again grabbing all the eyeballs and people’s money.
He also notes that the demand for the vanilla and plus versions of the iPhone 15 series is at the same level, while the iPhone 15 Pro craze is lower this year, mainly due to the unique camera features that Apple has limited to the 15 Pro. Max. Kuo mentions that shipments of the iPhone 15 series will reach 80 million units by the end of 2023, with more numbers likely to come early next year.
He reiterated the production concerns faced by Apple this year, which is not helped by the excessive demand for the iPhone 15 Pro Max version. All of these have already created a long wait for the top-of-the-line iPhone 15 model, but that should ease as Apple gets more units on board to expand production.
The company has found additional support for the production of the iPhone 15 model, helping the production in China and India. According to reports, the iPhone 15 Plus will be assembled next in line in India in the coming months.
But Apple still relies on its global chain to manufacture the Pro models, with an ever-increasing need to increase production, which the company has struggled to complete in such a short time. Apple has launched the iPhone 15 series in several countries, including India, which is part of Apple’s first phase this year.
The company has started taking pre-orders for the new iPhones, which will be available for delivery/pickup by the end of this week. The price of the iPhone 15 Pro series this year starts at Rs 1,34,900, and buyers can get up to 1TB of storage on the iPhone 15 Pro Max.