Instagram brings new features to the creator marketplace: Check all the details here
Instagram, the popular photo and video sharing social networking platform owned by Meta, has announced new features for its creator marketplace, making it easier for brands to work with creators.
“Today, we’re announcing new ways to discover and reach Instagram creators by expanding access to brand agencies and testing integrations with top creator marketing platforms,” Instagram said in a blog post.
The company expands market access through an application programming interface (API) to enable brands to discover and continue to work with content creators on third-party marketing platforms. Brand agencies also have access to the market.
New API features include “Priority DM” and “Project Briefs,” which allow brands to easily reach out to content creators and publish project details directly from third-party platforms.
– Priority DMs: content creators prefer to communicate via DM; brands can now easily reach creators in the creator marketplace’s primary inbox – without leaving their preferred creator marketing platform.
– Project Briefs: Brands can now publish structured project briefs to the creator marketplace directly from a third party, leveraging Instagram’s matchmaking capabilities to find the right people for project partnerships.
Instagram is testing these APIs with leading marketing partners such as Aspire, Captiv8 and CreatorIQ. This extension allows brand agencies to manage content creator discovery and collaboration on behalf of their clients. They can find the best talent, monitor conversations, work effectively with content creators and track progress.
The company is testing this access with a small group of partners, including Influential, WPromote, Rickhouse Media, Power Digital, Dentsu, OMG and Brkfst. With this extension, brand agencies will be able to find the best talent for their brand clients, track creator conversations with a dedicated folder, and work effectively with creators and track progress, Instagram said.
According to TechCrunch, Instagram’s vision for a creator marketplace is similar to TikTok’s Creator Marketplace, an influencer marketing platform within the video app.
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