Twitter Unveils New Logo to Welcome Elon Musk Era

Larry Bird’s death has been confirmed, but the focus now shifts to the rebranding of Twitter. With recent changes such as Twitter Blue subscriptions and limited DMs under Elon Musk’s leadership, the platform has undergone a significant transformation. The old Twitter is essentially obsolete, making way for a fresh version. Surprisingly, instead of hiring graphic designers, the Twitter chief took to social media and requested his followers to share their mockups of the new X logo. He even promised to launch it globally if a suitable design was submitted that evening.

A few days ago, Musk also revealed that the X.com domain would be Twitter’s new home, and the website will now redirect users to the microblogging platform. In light of the rebranding campaign, Musk recently changed his Twitter profile picture to X and attached a short video to the tweet.

Announcing the new logo on Twitter, CEO Linda Yaccarino wrote, “The X is here! Let’s do this.”

Why X?

Elon Musk has long been fond of X, and in 1999 it was incorporated into X.com, his platform that was meant to be a one-stop shop for all your banking needs. Although the platform was later purchased by PayPal in 2001, the domain was returned to Musk a few years later. He later founded SpaceX, a private space technology company, and even launched the Tesla Model X.

In April 2023, when Musk merged Twitter with X Corp, he also registered X.AI Corp as an AI startup, hinting at things to come. The Twitter chief then founded xAI, his own AI company to “understand the universe”. Thus, Twitter’s new branding hints at realizing Elon Musk’s vision of a one-stop service for the needs of social media users.

Twitter CEO Linda Yaccarino tweeted this on Sunday: “X is the space of the future for limitless interaction—focusing on voice, video, messaging, payments/banking—creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’ve only begun to imagine.

Therefore, it seems that moving forward, the microblogging platform will not only allow users to interact with each other, but also provide services related to work, voice, video, communication, and even banking or payment, such as China’s WeChat.