Xiaomi and Leica are all set to release their Pro camera smartphones in India

At a recent event in India, Chinese smartphone maker Xiaomi and German tech giant Leica Camera AG announced a strategic partnership in the field of mobile imaging. Both companies have made a framework for the development and design of a camera for smartphones, which has been “designed together with Leica.

The goal of this partnership is the joint development of innovative solutions for the smartphone camera module segment and the optimization of optical performance.

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During the event, Leica also presented its more than 100-year heritage of camera manufacturing. Xiaomi and Leica first announced their collaboration to develop advanced camera-centric smartphones last year.

Xiaomi introduced its first phone, the Xiaomi 12S Ultra, under Leica co-branding earlier in 2022. The strategic partnership between Xiaomi and Leica aims to bring advanced camera features to smartphones and push the limits of what is technologically possible in the smartphone camera module segment.

Leica brings its expertise in optical design, engineering, imaging software and consumer experience to the partnership to help Xiaomi achieve the best possible imaging results. The two companies will combine the best of both worlds by integrating Lecia’s imaging capabilities with Xiaomi’s products to provide a better user experience, Xioami said.

With the rise in the quality of smartphone cameras, the partnership opens up new revenue streams for users who research or create content for platforms such as YouTube and social media. The smartphone is closely monitoring the market to meet the evolving needs of smartphone cameras and plans to integrate the best cameras into its future phones.

Xiaomi said the technology partnership provides an excellent opportunity for Leica to further expand its proven imaging expertise in the smartphone segment. “Smartphones make a very important contribution to the world of photography, and for Leica they open doors to new target groups and applications,” the brand said.

In cooperation with Xiaomi, Leica reached a lot of consensus on topics for the long-term development of mobile photography, such as the image style of mobile photography, artificial intelligence applications and the introduction of new devices.

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