boAt and Bollywood actor Ranveer Singh join forces in a strategic partnership

boAt, known as India’s top audio wearable brand and the second-largest worldwide, has formed a substantial partnership with Bollywood personality Ranveer Singh. This collaboration surpasses typical brand alliances as Singh has not only joined the boAt family but has also made an undisclosed investment in the company. This investment positions him as a vital stakeholder in boAt’s future ventures.

This partnership seeks to capitalize on Singh’s entrepreneurial spirit and his keen understanding of the younger generation’s audio habits. The investment strengthens confidence in BoAt’s vision and promotes brand growth in both the Indian and global markets.

Aman Gupta, co-founder and CMO of boAt, highlighted the alignment between Singh’s energy, passion for music and boAt’s core values. Ranveer Singh’s strategic involvement and investment reinforces the brand’s mission to revolutionize the audio experience in India, promising to redefine audio and foster a community driven by passion and innovation, he said.

Known for his dynamic performances and style, Ranveer Singh expressed his excitement for the collaboration, highlighting the resonance between boAt’s commitment to sound quality and its connection with the youth. His investment is more than a financial decision; it is a collaborative effort to revolutionize the audio experience in India.

This collaboration is a significant milestone for boAt, strengthening its position not only as a technology-driven brand, but also as an advocate of youth culture and bold aspirations. With Ranveer Singh on board, boAt aims to shape the future of audio in India, the company said in a statement.

The partnership paves the way for Ranveer Singh’s involvement in boAt’s upcoming Nirvana series campaign, the brand’s premium audio sub-brand. The campaign, created in collaboration with Bangalore-based creative agency Talented, captures the immersive experience of BoAt’s Nirvana series by showcasing features such as an impressive 120-hour battery life, boAt’s signature sound and state-of-the-art Active Noise Canceling technology. .

For lovers of BoAt products, the upcoming Lost in Nirvana campaign featuring Ranveer Singh promises to explore the exceptional qualities of the Nirvana range and give a glimpse of the brand’s commitment to providing an unprecedented audio experience.

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