Tinder introduces Every Single Vote Counts initiative to support new voters in India
Tinder, the popular global platform for connecting with new people, has introduced a unique campaign called ‘Every Single Vote Counts’ to combine romance with civic duty. In partnership with Yuvaa and Mark Your Presence, the initiative encourages young adults to go from first-time daters to first-time voters. The backdrop for this campaign is India, which is gearing up for the world’s biggest democratic elections this year, with more than 20 million young first-time voters. It serves as a clarion call urging young adults, especially first-time voters, to exercise their basic…
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